The Rated Traders Growth Ladder

Scale Your Trade Business on Your Terms

The traditional pay-per-lead model is broken. You pay for every lead regardless of whether you win the job, the same lead is sold to five of your competitors, and you are often locked into twelve-month contracts.

Rated Traders changes the maths. We operate on a flat-fee model with no minimum terms, meaning your spend never rises just because you take on more leads. You can start building your reputation instantly and scale your lead volume exactly when you are ready.

See how the ladder works in two minutes

From your first Pro profile to Google Local Services Ads: a flat fee to us at every step, with no minimum terms.

Four steps to dominating your local market

Start where it suits you, move up when you are ready, and pay us a flat fee at every step.

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Step 1: Pro

Establish Your Foundation

£79/yr (+VAT)
Start with Pro

Your digital storefront. For most trades, booking just one job from this profile pays for the entire year. This tier is designed to establish trust, improve your search visibility, and capture direct enquiries at zero extra cost.

  • Unlimited Direct Leads: Receive unlimited free direct messages and quote requests straight to your inbox.
  • Search & SEO Benefits: Your AI-optimised profile appears in local search results and provides dofollow backlinks to boost your own website's ranking.
  • Trust & Authority: Display your Google rating, feature a Rated Traders Trust Badge on your site, and respond to customer reviews using our AI-assisted tools.
  • No Auto-Renewal: A simple annual payment with zero surprises.
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Step 4: Add-On

Scale Beyond the Platform

£199/mo (+VAT)**
Added from your dashboard on Featured or Recommended

Once you have maximised your Rated Traders profile, it is time to capture demand directly from Google. Available as an optional extra for eligible trades on the Featured or Recommended plans, this tier puts your marketing on autopilot.

  • Done-For-You Ad Management: We fully manage your Google Local Services Ads (LSA), keeping your phone ringing without you needing to learn a complex ad platform.
  • Exclusive Leads: Every call and message from your ads comes to your business alone. Nothing is shared with anyone else.
  • Google Guaranteed: Position your business at the very top of Google search results with the coveted Google Guaranteed badge.
  • Only the Leads You Want: Flag any lead that is not genuine and we dispute it with Google for credit. Ad spend is paid directly to Google.

*Estimated lead volumes are based on average local demand and our capped 3-trade rotation. Featured and Recommended businesses receive Post a Job leads once ID & Trust Verified, both of which are included in those plans.

**Plus a one-off setup fee of £199 (+VAT), taken with the first month. Google Local Services Ads is available in the trades Google covers; Google runs its own checks before the ads can show, and ad spend is charged by Google directly.

Ready to climb?

Start with a Pro profile today and step up to Featured or Recommended the moment you want more work. No minimum terms, and no pay-per-lead fees on any of our plans.

See plans and get started

Questions traders ask before they climb

We actively invest our own marketing budget to support our Featured & Recommended businesses. When a local category has businesses occupying the 'Recommended' or 'Featured' slots, we run dedicated ad campaigns targeting homeowners in that specific town or city who are actively searching for your exact trade. By driving this local traffic to our "Post a Job" system, we guarantee a steady, reliable flow of leads straight to our top-tier trades.

Each plan covers one trade in one town or city.

  • Pro at £79/yr (+VAT): a profile page that appears in search results, ranks above free listings and is optimised for AI search, with your Google rating shown, unlimited free direct enquiries and quote requests, and AI help replying to your reviews, plus dofollow links to your website and a Trust Badge for your website. One annual payment that does not auto-renew, and we remind you before it expires.
  • Featured at £99/mo (+VAT): everything in Pro, plus positions 2 to 5 in the rankings for your trade and town or city, a Featured banner, an enhanced profile (photo gallery, video and extended bio), your services listed so you show up in more searches, ID and Trust Verification included, and your ratings and review counts from selected other platforms counted once we have checked them. You also get half of local Post a Job leads, free, once you have passed ID and Trust Verification. Monthly, cancel anytime, with account manager support. Only four Featured places per trade in each town or city.
  • Recommended at £149/mo (+VAT): everything in Featured, plus the #1 position for your trade and town or city with a prominent Recommended badge, the most visible slot on the site. You also get every local Post a Job lead, free, once you have passed ID and Trust Verification. Monthly, cancel anytime, with account manager support. Only one Recommended place per trade in each town or city.

No. The Pro plan is a one-off annual payment that does not auto-renew: we send you a reminder before it expires so you can choose whether to renew. Featured and Recommended are monthly subscriptions with no minimum term, cancel anytime.

For the Pro plan, your listing goes live automatically after payment, and you'll be guided through a quick 3-minute setup. Featured and Recommended go live as soon as you pay when a slot is free in your trade and town or city. If the slot is taken you join the waiting list and we confirm within 24 hours.

No. Direct messages and quote requests through your profile are unlimited and included in your subscription. There are no per-enquiry charges and no commission on work you win. You pay your tier subscription and nothing more for profile enquiries.

There are two separate things, and it is worth being clear about the difference. Profile enquiries (free and included in every paid tier) are homeowners contacting you directly via your listing, as described above. Post a Job leads come from our separate homeowner Post a Job form, where a homeowner describes a specific job they want quoting. These are supplied free of charge to traders on the Featured and Recommended plans once they have passed ID and Trust Verification (both included in those plans), with no per-lead fees and no commission on work you win. To ensure homeowners are not overwhelmed and traders have a high chance of winning the work, every lead is strictly capped at a maximum of three local businesses.

Direct enquiries reach you in real time the moment a homeowner submits them, with no scheduling or batching. Post a Job leads are forwarded as they arrive, under the three-business cap: the Recommended business for the trade category and service area receives every relevant lead, and the remaining two places are shared between the Featured businesses in that area, so each Featured member receives a share of the local leads. Leads start once a business has passed ID and Trust Verification, which are included in both plans.

Three differences, and they are the ones that cost you money:

  • We never charge for an individual lead. You pay one flat monthly fee.
  • We never send a job to more than three local businesses, so you are quoting against two others at most.
  • There is no minimum term on the monthly plans. You can cancel whenever you like.

You are paying for a slot in your trade and town rather than for each lead, so a busy month costs you no more than a quiet one.

Yes, on the Featured and Recommended plans. Send us a link to your profile on another platform and our team will check it. Your rating and number of reviews there then count towards your position in our rankings (weighted slightly below Google reviews) and towards the minimum rating for Featured and Recommended, and they are added to the rating and review count shown on your profile. We re-check them every six months. You don't need a Google Business Profile to use this, and any Google rating you have still shows on its own in the Google Reviews section of your profile.

Every listing carries one badge, shown on its profile page and on its search result and ranking cards:

  • Not Verified (grey): we have not yet verified the business. Every listing starts here, claimed or not.
  • ID Verified (teal): the owner has passed our ID check, which confirms identity and contact details. The grey badge is removed.
  • Trust Verified (gold): the business has passed Trust Verification, our review of credentials, insurance and customer feedback. It includes the ID check, so it replaces the ID Verified badge.

ID Verification is a one-off add-on and Trust Verification an annual one; both are included in the Featured and Recommended plans.

Google Local Services Ads are the pay-per-lead adverts at the very top of Google, above the map, carrying the Google Guaranteed badge. Google runs its own checks on the business before the ads can show. For a one-off setup fee and a monthly management fee we set up your Google verification, optimise your Google Business Profile and build the campaign. If a lead is not genuine, flag it to us and we dispute it with Google so you are credited for it. Ad spend is extra and paid to Google directly. The add-on is available on the Featured and Recommended plans, in the trades Google covers, from the Google Local Services Ads tab on this page.