Appear at the very top of Google, above the map, with the Google Verified badge. We set up and run your Local Services Ads for you, you pay Google directly for the leads, and there is no long contract.
Google Local Services Ads are the adverts at the very top of Google when someone searches for a local trade, such as a plumber or an electrician near them. They sit above the map and the usual ads, show your Google rating and the Google Verified badge, and let the customer call or message you in one tap.
Your business appears above the map and the standard search ads, where customers look first.
Google charges for a lead, such as a call or message about a job you do, rather than for every click on your advert.
Businesses that pass Google's checks carry the Google Verified badge, which tells customers Google has checked you.
Every call and message from your adverts comes to your business only. Nothing is shared with other businesses.
You set a weekly budget and Google charges your own card directly, so your ad spend never passes through us.
We handle the setup, the Google verification and the campaign, so you never have to learn another ad platform.
Available as an optional extra on any paid Rated Traders plan: Pro, Featured or Recommended.
Monthly payment, cancel anytime. Ad spend is extra and paid to Google directly.
See Plans & Get StartedFrom choosing your plan to your first leads from the top of Google.
Coming in 2027
Google is moving Local Services Ads out of their separate dashboard and into the main Google Ads platform, as Performance Max campaigns with pay-per-lead goals. It began with US accounts in August 2026, and UK accounts are due to move in 2027.
Local Services Ads themselves are not going away: you still pay per lead, and the ads still appear on Google Search and Maps. What changes is where they are managed, how they are reported and some of the settings. Google emails each business about 14 days before its account moves.
Google only runs Local Services Ads for certain trades. On Rated Traders, businesses in these trades can add the service.
Google sets which trades it covers and decides which businesses can advertise. It runs its own checks, including a background check on the owner, before the ads can show.
Google Local Services Ads are adverts that appear at the very top of Google search results, above the map and the usual ads, when someone searches for a local trade such as "plumber near me". Each advert shows the business name, its Google rating and the Google Verified badge, and the customer can call or message the business straight from the advert.
Local Services Ads are pay-per-lead: Google charges you for a lead, such as a call or message from a customer about a job you offer, rather than for each click. You set a weekly budget and Google charges your own payment card directly, so the ad spend never passes through us.
Our management fee is £199/month (+VAT). That covers setting up your Google verification, optimiseing your Google Business Profile, building and running the campaign, and a monthly report. Your ad spend is separate and paid to Google directly. It is a monthly payment and you can cancel at any time.
Any paid Rated Traders plan: Pro, Featured or Recommended. You add it from the Google Local Services Ads tab on the Subscription page of your dashboard. If you are not on a paid plan yet, choose one on our List Your Business page first.
Google only runs Local Services Ads for certain trades in each country. On Rated Traders that is currently: Air Conditioning Pros, Builders, Electricians, Fencing Contractors, Heating Engineers, Landscapers, Pest Controllers, Plumbers, Roofers, Tree Surgeons. Google sets the list and can change it.
Google Verified is the badge Google shows on Local Services Ads for businesses that have passed its checks. It replaced the older Google Guaranteed and Google Screened badges in October 2025.
Once you have added the service and sent us your details, we build your account and campaign straight away. Google then runs its own checks, including a background check on the owner through its verification partner, which usually take one to three weeks. We email you the moment your ads go live.
Yes. Google is moving Local Services Ads from their separate dashboard into the main Google Ads platform, as Performance Max campaigns with pay-per-lead goals. It began with US accounts in August 2026, and UK accounts are due to move in 2027. You still pay per lead and the ads still show on Google Search and Maps. We handle the move for you: we export your reports first, check your budgets and job types straight after, and keep your Google Business Profile up to date.
No. Every call and message from your Local Services Ads comes to your business alone.
Flag it to us from your dashboard and we use it to tighten your campaign's targeting. Google does not credit Local Services Ads leads in the UK, so a flagged lead is not refunded.
No. Google decides which businesses can run Local Services Ads and runs its own checks. If Google declines your business we keep working with you to put the problem right, and you can cancel the monthly fee at any time.
Choose a Rated Traders plan, then add Google Local Services Ads from your dashboard. Already listed with us? Log in and open the Google Local Services Ads tab on your Subscription page.